Scent of Bride

Looking and Smelling Good

January 05, 2018

Brazilian Advertising Executive Alexandre Gama

Alexandre Gama is the founder, Chief Executive Officer and Chief Compliance Officer of Neogama, which is one of Brazil’s top 20 advertising agencies. After he received his Advertising and Communications degree from Armando Alvares Penteado Foundation, he began his career in that field at a company called Standard Ogilvy and Mather, where he held the position of copywriter.

He went on from there to work as a copywriter and creative director in several other companies, like Young and Rubicam, where he was not only the CEO, but was also a member of their Global Board. He later became the first Brazilian-born person to head a British-based network of agencies known as BBH. After working in these top positions at other companies for many years, he decided to start his own in 1999. Since then, his agency, Neogama, has won several awards, including Agency of the Year in 2002.

Alexandre Gama, who was born in Rio de Janeiro in 1958, is not only an experienced and successful advertising executive, but he is also the founder a musical venture by the name of VIOLAB, which is an acoustic guitar program that involves a recording studio, a radio show, a recording label and a YouTube channel.

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